I am a big fan of influencer marketing, it is one of the core services we provide to our clients at POP Communications. I also believe that if executed well, influencer marketing can help increase brand awareness and revenue. In the last three years, we have witnessed an explosion of influencers in the UAE and a lot of PR professionals weren’t sure how to handle this aspect of public relations so they threw money and gifts at them. Once people found out that all you had to do was create a social media profile, buy a few followers and get…