Brand Association: How Influencer Marketing Can Put Your Brand At Risk
I am a big fan of influencer marketing, it is one of the core services we provide to our clients at POP Communications. I also believe that if executed well, influencer marketing can help increase brand awareness and revenue. In…
Gifting etiquette in PR
Media and Influencer gifting is one of my favorite PR tactics. I find that it’s easier for people to talk about a product and all its fabulous features when they have first hand experience of how it works. This is…